platform for conveying the differences in political regime and ideology. Therefore, on the basis that the band Fold, their track "Mr President, We're in Trouble" and our music video highlight the division of social inequality, it seemed like using propaganda as a strong influence could aid connotations of the overall productions for the bands promotion. Moreover, I went out and took stills that were replicable to the split-screen in our music video as well as the propaganda poster below, modernising and simplifying font as well as layout to appeal to our target audience (18-30 years). The overall result is interesting and directly homages communist propaganda art, however, as the advert is only rough, institutional information is still to be added and layout to be modified.
| Anglia Square |
The location on the left is Anglia Square, an area in Norwich described as an "architectural abortion" and a "Norwich eyesore"; the small town area has had little work done to it since the 70's, thus, it carries a bland geometric aesthetic, built with cheap materials. The square is full of closed down shops, empty office blocks, broken windows and is residence to the poorer population amongst Norwich. Therefore, I decided to use this location as a representation of our protestor character within the poster, this is as Anglia Square is an example of how the 1% have completely done over the 99% through funding a poorly thought over area of development, using money to create facilities that never had much potential.
| The Forum, Norwich |
In contrast, the location on the right is The Forum, a large, modern building in the centre of Norwich. It has a rather corporate appearance, closely resembling buildings seen in the London Docklands, through use of modernist architecture i.e. organic shape of structure and incorporation of primarily glass panels. This seemed like the best place available to photograph the 1% segment of the poster as it gives an idea of how corporate ringleaders and bankers live in a completely different world to the lower classes, privileged with brilliantly designed work environments and leisure space. Additionally, the particular background of the business man in the above photography was chosen as it contains a list of different cities compiled in an interesting typography, this shows connotations of power and control of countries. Furthermore, the business man character is grasping a Daily Mail newspaper, which is known as being heavily conservative; his pose and red tie again connote ideas of power and wealth.
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